Video 26 | Transcript

The transcript below and video above were created for my blog. You can find the original post here: Direct Marketing

Hello and welcome to this week 30 minutes marketing, this week I will go through what is direct marketing.

To understand what is direct marketing think about yourself in the morning opening your email inbox. You have an email from your boss asking when you can finish that very important task, another from an old friend asking how you doing, and one offering you a 10% discount if you join the next half marathon at your city. The last email is an example of direct marketing, or in other words, it is a personalized email ad with a tailored message targeting you. You have received it, because most probably you have participated in a previous half marathon and they had access to that race database, or you have signed up with your email for a half marathon training program, or any other reason that showed the event marketers that you may have interest in participating on it.

So let's define direct marketing as a personalized message from a marketer to one potential client, or in other words, the marketer will contact its potential clients one by one.

This form of personalized advertisement can be done using a variety of different methods like: in person, direct mail, telemarketing, mobile sms, email marketing, or any other form where the marketer communicates directly with a potential customer and suggest him to take an action like buy a product, visit their website, visit their store, etc…

Direct marketing, as you can see by the previous half marathon example, can be very cost effective as you just spend money on contacting directly your niche market and not the entire world, like you do with newspaper, tv, or online advertisement.

Another benefit of direct marketing is that can easily measure its results and get feedback on products from its customers. As you communicate with one customer at a time, you have the opportunity to listen to them and know if your efforts resulted in a sale or whatever was the action you wanted the potential customer to take.

The key to direct marketing, and for most businesses success in my opinion, is to have a good customer's database. Only with a good existing and potential customer's database, you are able to drive results on your direct mail, telemarketing, sms, or email marketing campaign.

Thank you for watching, hope it helps, and if you want me to keep creating educational marketing videos please support by liking, commenting, and sharing below. Thanks and Cheers!