Restaurant Business Plan Outline Checklist: Click Here
Do you need a restaurant business plan outline that you can follow and create a great business proposal?
If that is the case the above video is for you, as it goes through all the important chapters and content that you should include in your document:
1st- Executive Summary that consists on creating an overview of everything you can find in more detail inside the plan.
2nd- Company Summary with all the important details in terms of concept, menu, experienced offered to customers, planned location, restaurant ownership, and if you going to buy or lease the property.
3rd- Investment where you need to talk about how much you need to invest, how you will get the money, and when you will pay back to the borrower.
4th- Target Market where you define as much as possible who will be your clients, divide them into groups/segments if necessary, and explain why they will select your restaurant instead of the nearby competitors.
5th- Design includes the proposed restaurant floor plan, architectural drawings (in case you have it), mood board, and any other content that may help you define the design style that you looking for.
6th- Human Resources to explain all the people you will need to hire to start the restaurant. You should present an organizational chart of all the personnel and details about the management team.
7th- Competition analysis where you will study all the existing direct and indirect competition of your restaurant. You should also include a SWOT Analysis to evaluate your strengths, weaknesses, opportunities and threats in the market.
8th- Marketing Plan that needs to focus on your branding promises and strategies, your restaurant positioning in the market, and your customer acquisition and retention strategies. Besides this strategic decisions, the restaurant marketing plan also needs to mention your action plan and what channels you will use to pass the message to your restaurant target market.
9th- Financials is the last chapter of my proposed restaurant business plan outline and should present all the numbers that will help you explain the feasibility of your restaurant proposal. It must include your initial investment and its distribution, sales forecasts for the first years, operational expenses, and profit & loss table.