How to Define Your Restaurant Target Market

The Restaurant Target Market definition is a must do exercise in order to create marketing and promotional activities that drive customers to your restaurant.

You can't create successful restaurant marketing campaigns if you are addressing them to everyone, because if you want to attract 18 years old surfers you need to create a completely different poster/ad/post than if you targeting 60 years old CEOs'.
 
In this video I explain how you should define your restaurant target market geographically, demographically and psychographically, and the importance to create your restaurant customer persona afterwards.