Handling Restaurant Complaints

Handling restaurant complaints is part of the restaurateur life, no matter how well your restaurant serve and cook you will always find customers complaining for some reason.

In this week's video I walk you through a strategy, called the STARS complaint technique, that guides you in transforming the angry customers into regular customers of your restaurant. The Stars Technique stands for: Sorry, Thank You, Act, Recover & Share, and if you follow these five steps you are in a good position to transform the complainer into a regular customer of your restaurant.

If you have other great techniques in handling restaurant complaints please share with us at the comment box below.

How to Exceed Customer Expectations in Restaurants

On this week’s lesson, how to exceed customer expectations in restaurants, I explain why it is the most important thing in restaurant marketing and give you a few tips that you can use to exceed your customers’ expectations.

As you know it costs us more money to acquire a new customer than to make an existing to come back, and on this video I focus on how to exceed customer expectations in restaurants, so that in a near future you won’t need to spend a dollar acquiring new ones, as you already have a solid list of loyal customers that recommend your restaurant to others.

How to Create Your Restaurant Leaflets

This week's video, how to create your restaurant leaflets, walks you through the necessary steps you need to take to create successful restaurant leaflets. I consider them successful when they are picked up by their target market and achieve their goals with a well-crafted written message.

In order for these two things to happen, a great mix of another two needs to be created: restaurant copywriting and graphic design. When you create your restaurant leaflets, it is the mix between design and text that will make them being picked up and achieve its goals.

8 Social Media Tactics for Restaurants

Social media channels are great platforms for restaurants to pass their message to their potential customers. What happens, is that restaurateurs most of the times are not sure how to deliver it in a way that will drive results.

That is why in this week's video. 8 social media tactics for restaurants, I go through some of the social media tactics I use when I'm promoting restaurants online. Besides that, I also explain that the key for any restaurant to have success in social media is to don’t only talk about their new promotions, dishes, operation hours, etc... But also add posts that share valuable information for the community that are not directly related to the core of their business.

Restaurant Loyalty Programs Ideas and Apps

Restaurant loyalty programs are created to retain the best customers by rewarding them. They have been used for centuries and there are many successful cases in the restaurant industry.

But as everything in this world, loyalty programs have evolved. Nowadays you still can find the traditional punch cards that in many cases still work very well, but besides that you have other more complex with points, tiers, community, charged, games, and many others.

In this week video I go through what are restaurant loyalty programs, how they should be used, and give you two ideas and apps that you can utilize to create one for your restaurant.

Restaurant Competitive Analysis - Importance & Necessary Steps

You must do a restaurant competitive analysis if you want your restaurant to succeed. If you don't know what your competition is doing in terms of: menu offer, pricing, signature dishes, etc.. You may taking your restaurant strategic decisions all wrong.

That is why on this week’s video, I talk about the importance and the necessary steps to create a restaurant competitive analysis that will drive your restaurant to success.

I have also created a checklist of all the aspects you should take into consideration when you doing the visits to your competitors to elaborate your restaurant competitive analysis. You can download it here.