Customer Acquisition

Best Types of Facebook Ads for Restaurants

This video about the best types of facebook ads for restaurants was created for beginners in facebook advertisement. Facebook offers a very powerful advertisement platform for three reasons: almost everyone in developed countries are active on it; you can define your target audience with great detail; and it offers nine different types of ads depending on your campaign objective.

The most powerful types of facebook ads for restaurants are the boost post, the offer post, and the promote your page ad, and at this week video I explain how you should use each one of these three to drive customers to your restaurant.

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How to Define Your Restaurant Target Market

The Restaurant Target Market definition is a must do exercise in order to create marketing and promotional activities that drive customers to your restaurant.

You can't create successful restaurant marketing campaigns if you are addressing them to everyone, because if you want to attract 18 years old surfers you need to create a completely different poster/ad/post than if you targeting 60 years old CEOs'.
In this video I explain how you should define your restaurant target market geographically, demographically and psychographically, and the importance to create your restaurant customer persona afterwards.

Create a Daily Restaurant Email Blast Promoting Your Set Lunch

This week we will work on creating restaurant email blast campaigns that you can use daily to promote your set lunch. We will use mailchimp as the email marketing software as it is one of the easiest to use and it is free for an email database not bigger than 2,000 emails.

This will help not only restaurants that offer a daily set lunch and want to get more covers, but also anyone who wants to get started with email marketing. This video will guide you step by step in how to create a daily set lunch restaurant email blast, but you may follow it just for any restaurant email marketing campaign you would like to create.

Free Images for Your Restaurant Marketing Materials

In this week 30 minutes restaurant marketing I will show you how to get free and legal to use images for your restaurant marketing materials. We are always in need to get quality images for our marketing materials or menus and we have to decide if we will hire a photographer, buy stock photography, or search for free photos online.

In case you decide to search for free photos, this video will explain you how you can filter which ones you can use legally in your restaurant marketing materials.

As I mention at the video, you can get your free Christmas coloring table mats here.

Set Your Restaurant Twitter Account for Success

In this week 30 Minutes Restaurant Marketing I talk about the two priorities every time a restaurateur opens its twitter account.

As you know twitter is one of the most used social media tools. As per the latest statista report it had already 316 million users. And the most talked subjects were food, travel, sports and the latest news. Its users like to visit twitter regularly to share their latest experiences or something fun. With these facts we must agree that your restaurant should be using twitter as a marketing tool in order to take part of these twitter conversations.

If you haven't started using twitter as a restaurant marketing tool, I suggest you to go to my week 1 video, where I talk about how to create a twitter account for your restaurant. In this video we will go one step ahead, and discuss how to use that twitter account and specially the mention, reply, retweet, like, and private messages functionalities.

As I mention at the video I have created two Christmas coloring table mats that you can download at this link and send to print. If you don't want to deal with an outside printer, there is also an A4 version that you can print in house and pass to the little ones when they arrive your restaurant.

In case you have any other restaurant marketing idea that you would like me to create videos about it, please comment below.


Be Found in Google, Maps and Plus

In this week 30 Minutes Restaurant Marketing we will work together in making your restaurant visible in google search, maps and plus. To achieve that we will use the recently developed Google my Business, an excellent marketing tool for any small business.

If you create a Google my Business account for your restaurant it will insert your restaurant in google search, google maps and google plus. This could be done before the launch on Google my Business marketing tool, but you would have to create and manage three different accounts.

So if you are interested that your restaurant appears in Google when people search for restaurants in your area, people can see its location and follow instructions through the gps installed in their phones, and have a page to communicate with your potential clients what is the latest news and promotions you need to create a Google my Business account for your restaurant. 

Not sure where to start? Just follow the above video that will guide you step by step.