If you own a restaurant, or are in the restaurant business, then you must know by now that restaurant advertisement is a great way to get new potential customers to listen about your existence and what you have to offer. Many people are not comfortable in trying out new restaurants with the fear of disappointment. This makes it important for such a business to roll out advertisement campaigns that will help in drawing attention about their offers and strengths. But in order for these ads to drive new customers, they need to be carefully thought and designed. Below is an outline of 5 steps to be taken if one is to create a great restaurant advertisement.
The first step for creating a great restaurant advertisement is to define your goals. This is one of the most crucial steps because it is during this phage that you get to define what you want the advertisement to achieve. Deciding whether the advertisement should get you more online activity on your website, whether it should draw more customers to try out a new dish, or it should reinforce your restaurants status as the best in your city. Whatever the goals you choose, make sure they are well defined so that they will help you on taking the right decisions on the following steps.
After identifying your restaurant advertisement goals, what you need to do next is to evaluate the advertisement options you have. This step will involve a lot of brainstorming and looking into the different promotional activities you could do instead or complementary to the ad. Depending on your goals, you may decide to have posters put up within your business, share a press release, make use of email marketing, or even placing flyers inside your bill folders. While deciding on any of these options, you should also consider the benefits versus cost implication of each one of the possibilities. The idea here is to settle for an option that will help you attain the desired results with little capital investment.
If you have decided to go ahead and create a restaurant advertisement. The following three things are very important factors to consider when coming up with your budget.
· How much money do you have at your disposal?
· Have you ever made any similar advertisements in the past, what were the results and cost?
· Do your competitors use restaurant advertisements to promote their restaurants or menus and do you think it works for them? What methods do they use? If your competitor uses a certain method that seems to work for them, there is no shame in coming up with a similar advertisement campaign.
After taking these factors into consideration, decide on the amount that you are going to spend on this campaign before moving to the next step.
The next step for creating a great restaurant advertisement is to decide on the best marketing channel for it. You do not need to spend all your advertisement budget into one channel. You can diversify and cast a wider net. Consider the following factors before settling on an advertisement channel:
· Which channels do your competitors use and why?
· What print media does your target market read?
· Do they go online, and if so which websites do they frequent?
· Does your target market listen to radio?
It is only after analyzing these factors that you go ahead and start designing your advertisement. And after design is completed you can launch your campaign.
5. Return on investment
Analyzing the return on investment is one of the most important and the final step of a restaurant advertisement campaign. You should focus on determining the amount of extra money you made originated from the ad campaign. Measuring the results sometimes can prove to be a bit of a challenge. It is very easy to monitor online ads results since you can get detailed analytics for each campaign. Getting results for offline advertisement channels is a bit more challenging since there aren’t accurate ways of quantifying analytics although you can use the following methods to get a rough idea of the advertisement results:
· Having a dedicated telephone number to make reservations originated from the ad.
· Ask customers how they found you.
· Use discount coupons in print advertisements
And that is it, if you need to create a restaurant ad you can follow these five steps.